Story behind Evoque

Hey, pleasure to see you come here. It feels good when people are interested in your story, it’s satisfying. If you allow me to be honest, I don’t know how this happened, but I can enlighten you on the ‘why’. All goes well in our lives, ups and downs are inevitable, but there are some defining moments that indicate you that; ‘Hey, it’s time.’ Those moments may be filled with joy or sometimes may not seem beautiful. I won’t tell what was mine, let’s keep that a secret. Bottom line, they leave a deep impression on you and force you to question life. The answer to my question was Evoque. 

 

The reason for Evoque’s birth is simple; A longing for an identity. 

 

Over the years, as I have gained maturity, I realised that everyone has an identity, everyone. But, maybe our surroundings, society and our decisions tend to undermine who we are and the only one responsible for protecting our identity is us. Giving away the right to change our identity, is the biggest mistake someone can commit. 

 

Evoque is for people who care about themselves, without defending their choices and being unapologetic about their decisions. We admire the ones who value their identity and applaud their courage to not letting anyone hamper it.

 

Everybody has glamourised the concept of women never keeping herself first, and somehow women have already convinced themselves that, yes this is the truth. But, listen up you ladies, you are WRONG this time. You can’t be right always!

 

We sell accessories. Small they are, but significant enough to let your personality speak. Every piece has a voice, just like yours. You are important, and we believe it. 

 

Cheers to Choices!